Online shoppers are well familiar with e-coupon codes. A lot of people may have also come across the e-coupon codes during check out. There’s usually a coupon code box that shows up in the cart when checking out.
Why do we have coupon codes?
E-Coupon codes for online shopping are one of the best ways for merchants to offer discounts for online purchases. These discounts can be fixed discounts, free shipping, flatline discounts or any other discount as advertised by the merchant.
Types of e-coupon codes
https://www.bigcommerce.com/ecommerce-answers/what-are-promotional-codes-and-how-do-they-work/
Public codes
These codes can be seen and used by anyone. Public codes are usually used to entice new customers and to encourage previous shoppers to come back for more.
Private codes
Private codes, on the other hand, are specific to a group of people that are usually loyal customers to give them special shopping opportunities. Sometimes private codes can also be used to attract first-time shoppers in order to bring in new customers.
Restricted codes
These codes only apply to a targeted singular user and are mostly used only once. These coupons can be for apologetic purposes such as delayed shipment or a thank-you for consequent purchase.
How to use them
These computer-generated codes consist of letters or sometimes numbers that consumers can enter into the coupon code boxes on a site’s shopping cart in order to obtain discounts on their current purchase. https://www.webopedia.com/TERM/C/coupon_code.html
When coupon codes don’t apply
Sometimes a coupon code may not work due to restrictions or exemptions; which are the most common.
Restrictions; these apply when a website has one or more sellers, and as such coupons from one seller will not work on another seller’s merchandise.
Exclusions; these apply to items with special pricing, bulk purchasing, or heavy items. Sometimes manufacturers also issue restrictions that affect merchant sales.
Finally, some coupon codes have a minimum purchase requirement in order to be applicable.
https://www.dealnews.com/features/Never-Pay-Full-Price-The-Ultimate-Guide-to-Online-Coupon-Codes/1019931.html
Conclusion
The use of e-coupons codes allows a lot of customers to get great deals on goods purchased. It is, therefore, necessary for customers, both new and recurrent customers to understand how to use coupon codes to get the discounts offered.